Career & Personal Branding videos and articles

May 9, 2019

What Is Personal Branding?

In today's competitive and more than ever connected world, you need to cut through the noise and stay top of mind to land the career opportunities you want. One often underrated yet very powerful secret sauce to professional growth is personal branding. But what is personal branding exactly? In this video, I explain what personal branding is, what it's not, and why it's the secret sauce to advance in your career & business! #personalbranding

Veronica Mesuraca

Feb 28, 2019

Avoid This Mistake To Build A Strong Personal Brand, Get Noticed And Get Hired

With all the information out there on what you should do to gain visibility, stand out, offer value, grab people's attention and get the career & business opportunities you want, it's easy to jump from one thing to the other hoping one of them will work or feel overwhelmed and end up doing nothing because you don't know where to start or you don't want to make a wrong move. Before adding more things to your plate or jumping onto another strategy, I want you to look at what yo

Veronica Mesuraca

Feb 14, 2019

How To Get Hired Using Videos

Imagine receiving a call the day after you sent an application for a job you really want, or having your ideal client booking a consultation call with you after they found you online. Sounds awesome, right? The thing is: having a great resume, LinkedIn Page or website is definitely important, but to cut through the noise and get the career & business opportunities you want, you need more than that! You need a powerful ally! You need videos! To show you, not just tell you,

5 Strategies To Stand Out And Get Noticed

Veronica Mesuraca

Aug 28, 2018

5 Strategies To Stand Out And Get Noticed

There are many professionals out there with similar skills and credentials to you, but you don’t want to be one of many, you want a potential client or employer to say “I want to work with YOU". So how do you stand out and get noticed? Firstly, I want you to know that standing out in the marketplace does not require you to be someone you are not. You don’t have to come up with something incredible that no one else has or does. More often than not it's the small yet key detail

Veronica Mesuraca

Jul 26, 2018

How To Position & Build Your Personal Brand On LinkedIn

If you are only using LinkedIn to look for jobs or check other people's profile, you are missing an opportunity. What's the point of having a LinkedIn page if you don't know how to use it to communicate your value, connect with like-minded people and attract the professional opportunities you want? All these things are possible and in this video, I teach you how. In today's fast-paced and more than ever connected world, professionals first meetings already happen on LinkedIn.

3 Personal Branding Mistakes You Must Avoid

Veronica Mesuraca

Jul 12, 2018

3 Personal Branding Mistakes You Must Avoid

My work as a Personal Branding Consultant & Coach is not only about giving guidance and advice on personal branding, it is also about helping you avoid the most common personal branding pitfalls so you don't risk wasting your time, energy, and possibly money, along the way. Knowing what not to do is often as important as knowing what to do, and avoiding these mistakes is crucial if you want to build a personal brand that is true to who you are, well defined and compelling to

Veronica Mesuraca

Jul 5, 2018

3 Essentials Tips To Build Your Personal Brand

Even though, compared to other topics, Personal Branding is still the new kid on the block, you can already find a lot of information online on how to build your personal brand. Some of this is helpful, some, not so much. In this vast sea of information, it's easy to become overwhelmed and, of course, you can't spend your day skimming through countless articles and social media posts to find what you are looking for. In my video below, I summarise what I consider the essentia

Veronica Mesuraca

Jun 28, 2018

The X Factor In Your Personal Branding

Isn't it great to have a well written LinkedIn page, a colourful Instagram account, or a slick website? But what if when you meet someone, in person or online, your confident and clearly defined profile is not really there? What if you are still trying to be liked by everyone and you are not really walking the talk? The truth is that writing or posting images to communicate your personal brand is not enough to embody it and live it. The missing piece is what I call the X fact

Veronica Mesuraca

Jun 14, 2018

How To Create Your Personal Brand Background Image For LinkedIn

Did you know there's a great way to communicate your personal brand on your LinkedIn page, that has the power to grab people’s attention before they even start reading your profile summary and experiences? It’s your LinkedIn background image (or LinkedIn banner). Your LinkedIn background image is one of the first things people see when they click on your LinkedIn page, so it’s important that you make the most of this space. When you don’t upload any image, you immediately giv

Veronica Mesuraca

May 31, 2018

How To Create Your Personal Brand Elevator Pitch (With Examples)

At one point or another, it happened to all of us. It’s that moment when you are at a party or company event, and the inevitable question comes up: "what do you do?”. It can easily catch you off guard, so if it happened to you too, you are not weird and you are not alone! Aside from avoiding the obvious awkwardness of that moment, here is why answering “what do you do?” with a great elevator pitch is really important: it’s your chance to make a first great impression and open

Veronica Mesuraca

May 24, 2018

4 Steps To Define Your Personal Brand

If you are following me and watching my videos, I believe you are curious about personal branding and how it can help you stand out and grow in your career or business. But how do you get started with personal branding, if you don’t know what your personal brand is about? If you are asking yourself this question, you are in the right place! On the surface, personal branding is usually associated with growing your visibility, both on social media and outside of the online worl

Veronica Mesuraca

May 18, 2018

Why Your Personal Brand Matters

Personal branding has become a bit of a buzzword that is sometimes associated with the idea of being salesy and even fake, or a topic that only the rich and famous should care about. This could not be further from the truth. The truth is we all have a personal brand, otherwise known as our reputation. This is not about being liked by everyone. On the contrary, when you try to appeal to everybody, you end up appealing to nobody. However, ask yourself these questions: Are you a

Veronica Mesuraca

May 11, 2018

5 Elements Of A Great Professional Bio

Do you have a professional bio (your story) that reflects your authentic personal brand, stands out and helps you create opportunities for your career and business? In a crowded and competitive marketplace, being able to tell your story in a way that is clear, catchy and reflects your personal brand simply sets you apart from all the other people who start their bio with the same old line "I have 10 years of experience in xxx". I believe you are much more than a sum-up of fac

Why You Need To Focus More On Your Strengths

Veronica Mesuraca

Apr 18, 2018

Why You Need To Focus More On Your Strengths

Do you tend to focus more on how you can fix your weaknesses rather than nurture and make the most of your strengths? Perhaps it’s the nature of my job, being a Personal Branding Coach, that makes me look at this topic from a slightly different angle, but I personally find that we generally tend to focus way too much on our weaknesses rather than on our strengths. Personal Branding is more about “enhancing” rather than "fixing". Don’t take me wrong though, recognising our w

Personal Branding for LinkedIn - How To Write A Great Headline

Veronica Mesuraca

Apr 11, 2018

Personal Branding for LinkedIn - How To Write A Great Headline

I say this all the time: You are much more than a job title alone! When you present yourself, both online and offline, it's your chance to communicate your value and sell yourself. No bragging, no pretending required. In the online space, LinkedIn is most likely to be the first place where people look for and connect with professionals like you. If someone is searching for you on LinkedIn, or they’ve just come across your profile in their search results, one of the first thin

5 Steps To Improve How You Present Yourself

Veronica Mesuraca

Apr 5, 2018

5 Steps To Improve How You Present Yourself

Have you found yourself at the awkward moment when someone is asking you “what do you do?” or you are introducing yourself and you either mumbled something quickly to move on in the conversation, or it took you 3 minutes that felt like 3 hours to say who you are and what you do? If this is you, please know you are not alone. Nonetheless, it’s still a pity because you don’t want to miss potential opportunities. I know... How do you effectively summarize who you are and what yo

Veronica Mesuraca

Feb 27, 2018

3 Common Mistakes That Are Hurting Your LinkedIn Page (And Personal Brand!)

Did you know that your LinkedIn page is one the first things that appear on search results when someone Googles your name? With currently 500 million users, LinkedIn is the largest professional network and is not just a site where you apply for jobs anymore. However, a lot of people often make 3 mistakes that are definitely hurting their LinkedIn page and their personal brand online. In this video, I talk about these 3 common mistakes: 1. Unattractive profile picture 2. Borin

5 Ways To Overcome The Fear Of Selling Yourself

Veronica Mesuraca

Feb 20, 2018

5 Ways To Overcome The Fear Of Selling Yourself

I honestly find it a pity when I see people with potential, who are good at what they do and care about what they do, but they don't progress in their career or business as they could because they are not good at selling themselves. If this is you, here are 5 ways to overcome the fear of selling yourself, which I talk about in more detail in my video below. 1. Name it What's behind your fear of selling yourself? Are you afraid of being rejected or is that you don't like to br

3 Reasons Why Business Leaders Need Personal Branding

Veronica Mesuraca

Feb 13, 2018

3 Reasons Why Business Leaders Need Personal Branding

While in the past, personal branding was perceived as a fancy term, mostly associated to celebrities and politicians, today professionals across industries and geographical locations recognise it as a tool to stand out, connect, inspire and progress in their career and business. Every time you walk in a room, speak with someone, write an email, shoot a video or post your thoughts and updates on social media, your personal brand shows up. Not only that, it stays there once you

Veronica Mesuraca

Feb 7, 2018

How To Differentiate Yourself

Differentiation is key if you want to build your personal brand to stand out and progress in your career and business, but how do you differentiate yourself in a noisy, competitive and hyperconnected world? Differentiation doesn't rely on how many certificates or years of experience you have, though they are very important too. It's really about who you are, how you do what you do and why you do it. It's the perspective and personality that you bring in everything you do, whe