Personal branding has become a bit of a buzzword that is sometimes associated with the idea of being salesy and even fake, or a topic that only the rich and famous should care about. This could not be further from the truth. The truth is we all have a personal brand, otherwise known as our reputation. This is not about being liked by everyone. On the contrary, when you try to appeal to everybody, you end up appealing to nobody. However, ask yourself these questions: Are you a

While in the past, personal branding was perceived as a fancy term, mostly associated to celebrities and politicians, today professionals across industries and geographical locations recognise it as a tool to stand out, connect, inspire and progress in their career and business. Every time you walk in a room, speak with someone, write an email, shoot a video or post your thoughts and updates on social media, your personal brand shows up. Not only that, it stays there once you

‘What does Dr Jekyll and Mr Hyde have to do with Personal Branding?’ you may wonder. Stevenson’s novel, first published in 1886, explores the duality of human nature through the story of Dr Henry Jekyll and his potion to mask the evil inside him, Mr Edward Hyde. Among other messages related to his time, the author seeks to make a link between good and bad in society. For me, translated to modern terms, this is a metaphor that makes me reflect on one of the most common mistake