• Veronica Mesuraca

10 Reasons Why LinkedIn Is Good For Your Career And Personal Brand



Did you know that when someone Googles you, your LinkedIn page is most of the times one of the first pages that appears in the search results?.

Despite LinkedIn being the largest professional network online, with more than 467 million members in over 200 countries, I still see many professionals only use it to apply for jobs. Otherwise, they don't even remember when it was the last time they updated their page, and they are rarely active on it.

Let me tell you, if that’s your case, you are doing yourself a big disservice. LinkedIn is not a site where you just apply for jobs anymore, and your LinkedIn page is not just your online resume anymore either.

Here are 10 reasons why LinkedIn is good for your career and personal brand:

  1. It is a professional network where you can connect and interact with people all over the world, including peers in your industry, potential employers (or candidates if you are recruiting), potential clients, potential business partners, experts in their field, people who inspire you or are inspired by your work and story, current and former colleagues, and other alumni from your university/school.

  2. You have 120 characters to create your headline and make it your personalised express answer to the question “What do you do?”. So much better than just a title! And by using keywords you have higher chances to be found, and stand out from the crowd. Example of headline: “Marketing & Sales Director helping companies to hit their targets in business communication and publishing processes”.

  3. The summary section allows you 2000 characters to tell your unique story, not just what you have done and where you are from, but who you are, what you stand for and care about, what makes you different, and what you can offer beyond your title or the tasks you have performed in your career history. Plenty of space to use smart keywords here too!

  4. It gives you the opportunity to share your expertise and point of view in different formats: quick posts, articles, images, videos, and slides. You can also share other people's posts, and comment on them. Additionally, you can embed your personal/business website.

  5. You can follow companies, universities, influencers, experts, and news pages that you are interested in to continuously learn and stay up to date, find opportunities, and get inspired all in one place.

  6. It is crucial if you want to build an authentic and effective personal brand online. In today's fast paced and more than ever connected world, first meetings (and impressions!) already happen online. This means that you simply cannot neglect your LinkedIn page, if you don't want people to find an outdated version of if, that doesn't reflect who you are and where you are at.

  7. It allows you to view other people’s LinkedIn page (even if you are not yet connected to them). This can serve you in different ways: see where they work/what they do, understand how you could both benefit from connecting, get inspired by their story (including to improve your own page), and prepare for a meeting/conversation with them.

  8. You can get recommended (not only by your former boss!) and endorsed. With both, you have the freedom to accept them or not when you receive them. Additionally, like for other sections of your LinkedIn page, you can change the order in which they are shown to highlight the most relevant for you.

  9. You can join up to 100 groups, which gives you another opportunity to connect, interact, learn, share, get noticed, deliver value to others, and build your personal brand.

  10. If you get your LinkedIn QR code, you can insert that on your website or business card to direct people to your profile by simply scanning your QR code. Very handy to make an impression at the next networking event!

I hope these 10 points (which are only the main ones) will prompt you to go update your LinkedIn page right away, and start being active on it. I would highly recommend you to work on your headline, summary, and employment history details on a separate document first, and only when you have everything in order use them for your LinkedIn.

As an extra tip, while you do that, you may also want to use a very smart button that will avoid you posting each and every update you do (which would not be a nice way to nurture your connections!)

You will find it on the right hand side:


or in your privacy settings:


Ready to shine on those Google search results?

#LinkedIn #PersonalBranding #Career #Onlineimage #SocialMedia #Onlinenetworking