• Veronica Mesuraca

Personal Branding - What It Means And Why It's Important

When I first started Step Up with V, I was working as an Image Consultant advising professionals on their image and personal branding, to help them look and feel their best while remaining their authentic selves. I often used to get the question "What's Personal Branding?".

It wasn't long time ago but in today's world things and ideas move fast, and in the past couple of years I've seen how the concept of Personal Branding has gained substance, popularity, and credibility.

It was exactly 20 years ago, when Tom Peters introduced the term Personal Branding for the first time in an article published on Fast Company, but for a long time it remained a fancy term very few people would buy in. Then globalisation, economic downturns, and the democratization of the online world, along with the rise of social media, have changed the games. Now Personal Branding is a must have for many professionals across roles, industries, level of seniority, and geographical location.

In this video, I explain what Personal Branding means (including what it's not), and why it's important. This is the first part of two introductory videos on Personal Branding, so stay tuned for the next one on how Personal Branding works.

#PersonalBranding #Career #Identity