• Veronica Mesuraca

4 Steps To Define Your Personal Brand


If you are following me and watching my videos, I believe you are curious about personal branding and how it can help you stand out and grow in your career or business. But how do you get started with personal branding, if you don’t know what your personal brand is about? If you are asking yourself this question, you are in the right place!

On the surface, personal branding is usually associated with growing your visibility, both on social media and outside of the online world, which is indeed one of the main goals of personal branding. You can’t attract and create professional opportunities if no one knows about you and the value you offer. However, to communicate and grow your personal brand, you need to define it first.

In my video below, I share 4 steps you need to take to define your personal brand. These are the same steps I work on with my clients in my personal branding program, which precisely starts with helping them define their personal brand.


Step 1. Know your core values

Your core values are the things that are really important to you and serve as a compass that guides you in all aspects of your life. These are usually things that are not negotiable for you, or at the very least you find hard to compromise. They have a big influence in how you think, behave, express yourself, as well as in how you make decisions, interact with others and respond to different kinds of situations and environments.

To learn more about core values, check my video What Are Your Core Values.

Step 2. Discover your passions & purpose

Your passions are the things that you believe in or you really love, and you could spend hours doing or talking about.

Your purpose is your “why”. Why you do what you do? What do you see possible in your future, or in your industry and community?

I also want to add something important here: if you don’t have a big life or world-changing kind of passion and purpose, there’s nothing wrong with you. Besides, we all contribute, in different ways and forms, to the world we live in. So, your passions and purpose can simply be the things you really enjoy doing and cared about in your career or business.

Step 3. Recognise your strengths & weaknesses

Your strengths are the combination of your skills, experiences, knowledge and natural talents, while your weaknesses are your areas for improvement. Working on improving your weaknesses is important, especially if they have a direct impact in your work and life, but I personally believe focusing more on your strengths is what really helps you develop your confidence and become a more valuable, productive and fulfilled professional. If you want more help on this point, you can check my video 4 Questions To Identify Your Strengths.

Step 4. Identify your unique value proposition

Your unique value proposition is what makes you valuable and different compared to your peers or competitors. On one hand, it’s how you deliver value to people you work with, but on the other it’s also how you stand out in your daily life. This particular aspect of your personal brand is ultimately what will make you the first choice for people who need someone with your particular expertise.

Go through each step and write down your notes to start defining your personal brand. Be as specific as you can and be yourself. As the famous Irish writer Oscar Wilde said: “Be yourself. Everyone else is already taken”.

#PersonalBranding #Identity