4 Examples To Create Your Business Elevator Pitch
If you're a service-based business owner, I'm sure you've experienced that moment when you're presenting yourself or answering the question "what do you do?" in front of potential clients, and you wished you had a magic line that would make them want to book a call with you, on the spot!
You know that having a clear and catchy elevator pitch is key to communicate the value you offer and grab your ideal clients' attention, whether you are at a party, conference, you're hanging out in Facebook groups, you're sending a LinkedIn message, or you're presenting yourself on videos.
However, it's not always easy to get it right, and it can feel quite frustrating to miss potential opportunities because of it.
In my video below, I share 4 examples of business elevator pitches to help you create yours. For each example, you can also see the format I've used so you can simply fill in the gaps and adapt it as you see fit.
Example 1. Consultant
"I help fast-growing tech companies create structure in their organisation so they can successfully scale their business while keeping both employees and customers happy."
Format: I help [clients] create [goal] so they [result].
Example 2. Coach
"I help busy executives manage their time and avoid burn out so they can enjoy their work, stay healthy and create a positive impact in their organisation and industry."
Format: I help [clients] manage/avoid [challenge] so they [result].
Example 3. Social Media Manager
"I'm a social media manager for business owners who want to grow their following and engagement on Instagram and Facebook while having more time to focus on their work with clients."
Format: I'm [title] for [clients] who want [result].
Example 4. Web Designer
"I create trendy and user-friendly websites for e-commerce businesses who need more traffic to attract and engage new clients."
Format: I create [result] for [clients] who need [challenge].
As you can notice in my examples, I've focused on connecting with the clients' challenge or goal, and communicating the result you would help them create while using simple everyday language. When you focus on these points, you're less likely to use a language that is too generic and doesn't show the tangible value of your work or confuse your ideal clients with industry jargon they don't understand.
Once you've worked on creating your business elevator pitch, it's also important that you work on owning your pitch so that you can deliver it with confidence, without sounding like you're reading from a script. For this step, make sure you check my video on how to pitch yourself with confidence.